Spec work. Brand identity, logo design, and logo animation for a fictional wireless company.
I put together a few slides to walk through the strategy behind the name and logo, and I compiled it all into a brand book that could be printed. In it, I discuss the brand name, values, tone of voice, logo design, logo usage, color choice, and typography.
I also created a few spec ads (digital banners) to demonstrate how the brand could show up in the real world.
