A series of print ads for the Chevrolet Volt.

Copy is all original; images are official photos from Chevrolet.

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Work Type: Undergrad Assignment / Spec Work

PROJECT BACKGROUND

One of my assignments during my undergrad years was to write a series of print ads, each focusing on a different feature/element of the product. I chose the Chevrolet Volt as my subject, given that it was a new product (at the time, electric cars were new to the market) with tons of differentiators.

While doing my research, I found a lot of great shots of the car, and feeling inspired, I took the project a step further and did both the Art and the Copy.